Use the Better Business Bureau When Searching For A Company, But Beware Of Company’s Boasts Of An “A+” BBB Rating

First off, let me commend the Better Business Bureau for the valuable function they serve for the consumer as an important resource to turn to when contemplating what companies to utilize.  They monitor particular business categories and list the number of specific complaints registered against companies within that category.  Tri-State Window Factory Corp., like most consumer-friendly companies, will tell prospective customers to go on line and check the BBB website to view the number of complaints registered against a company before doing business with them.  Obviously, a company with fewer registered complaints would be a wiser and safer choice to do business with.

However, there is an inherent problem with the Better Business Bureaus rating system, which can be confusing to the public.  The BBB allows companies to maintain and advertise an A+ rating, as long as the offending company responds to the complaints registered against them.  The offending company need only say that they responded to the complaint lodged against them to maintain their A+ rating.  The BBB does not mediate those registered consumer complaints, or ensure that the complaint is rectified to the consumers satisfaction.

A company with 1000 complaints can still advertise having an A+ BBB rating!  But even if a company resolves its complaints, wouldn’t you rather have it done right the first time instead of having to chase after a company to get it to fix its mistakes?

The following appears on the BBB website in explaining their accreditation…. “BBB accreditation does not mean that the business’ products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business’ product quality or competency in performing services.”

The best advice I can offer is… Buyer Beware.  Remember the true meaning behind a BBB A+ rating and look for companies that have the fewest number of complaints registered against them.

John Kypreos, President of Tri-State Window Factory Corp.

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